"When it comes to adoption, the initial resistance in the enterprise seems to be that social networking isn’t typically associated with working. To put it bluntly, there are laggards who think that if it’s "social," it can’t be business. Changing the way we talk about it by using the terms "social business" and "enterprise social networking" will re-align the way we think about social tools in the workplace. In turn, the minds of those aforementioned laggards will begin to open and see that social can have a place in business."
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