"James Fabricant, vice president of strategy and business development, Workshare. “Introducing a social business environment should make life easier, not more complicated. At the heart of social business is simplicity and ease of use, which is why there’s a huge problem with some of the really complex tools available. The ideas behind them are nice, and they certainly seem comprehensive enough to fulfill the needs of the enterprise, but if it’s too difficult to figure out and actually use, adoption will be low”
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