Advertising and Marketing
To provide a collaboration application which could harness the intellectual capital of knowledge workers all over the world
Accurate online rendering of over 200 document formats such as Microsoft PowerPoint, Word, Excel, and PDF Full-document and user audit trails allow page-level insight Improved employee and client relationships as well as productivity gains through strea
FutureBrand, a global branding firm and a subsidiary of McCann Worldgroup, has been at the forefront of branding innovation and customer experience creation for over a decade. Their team of creative strategists, researchers, product designers, and future thinkers has helped companies in every sector to build true ‘futurebrands’. Their branding strategies transform the future potential and fortunes of their clients and help them shape their future.
With over 25 offices worldwide, it is essential that FutureBrand harnesses the intellectual capital of its distributed teams, allowing them to share and collaborate on documents of all types quickly and securely, across agency and client-side teams, without having to use multiple tools and systems.
The challenge was to provide both agency staff and client-side users a simple tool that allowed them to continue to use the productivity applications they were already using. In addition, the tool needed to ensure that there was a full audit trail of activity around projects and documents from inception and creation to final execution.
The Workshare Solution
FutureBrand chose Workshare’s secure file sharing and collaboration application because of its accurate online document rendering capabilities and the fact that it allowed agency staff and client-side users to continue to use familiar productivity applications.
FutureBrand Design Director Adam Murphy said, “I had been searching for an integrated file sharing and collaboration application for some time before a client – a large telecommunications firm, one of the largest in Europe – proposed using Workshare to improve the efficiency of collaboration between itself and the agency network.”
Workshare’s unique collaboration features provided FutureBrand with the ability to get knowledge workers from globally distributed teams to effectively and securely work together. FutureBrand can now share documents securely, whether it’s with other agency-workers or with external clients. With Workshare, tools such as presence indicators and a full history of past document versions allow for a deep and powerful collaborative experience.