Is Social Collaboration in the Enterprise doomed to fail?

"Analyst firm Gartner recently claimed that while 70 per cent of organisations are implementing some kind of social collaboration initiative, a staggering 90 per cent of them fail to deliver any business value."

http://dbpxhaust.wordpress.com/2013/06/10/is-social-collaboration-in-the-enterprise-doomed-to-fail-dbpreads/