FEBRUARY 14, LONDON, UK - Workshare, a leading provider of secure enterprise collaboration applications, today announced that it will be showcasing the world’s first comparison iOS app for marketing and creative professionals at the Technology for Marketing and Advertising 2013 (TFM&A) conference taking place on February 26 and 27 at Earls Court Convention Center, London.

The Workshare Mobile App for iOS devices is the world’s first mobile app to leverage DeltaView, a patented technology that allows marketing and creative professionals to compare multiple versions of documents quickly and accurately while on the move. Supporting 700 popular file types including PDF, Word, XLS and PowerPoint, the app integrates directly with Workshare's secure online platform, giving mobile users access to a rich set of collaboration features such as tagged commenting, activity feeds and email alerts. Security features include authentication, password protection, permissions, time-limited file access, SSL and AES encryption and full audit trails.

“We are excited to showcase the Workshare Mobile App. It’s the world's first mobile app to leverage DeltaView, a patented technology that allows marketing and creative professionals to eliminate the need to review endless versions manually, streamlining and simplifying the creative process,” said Ali Moinuddin, CMO Workshare. “Designed with mobile and tablet form factors in mind, Workshare users can immediately see what's new and collaborate efficiently.”

In addition to sponsoring the show and the Workshare internet café, the company will be exhibiting at booth D12 where attendees can try the app and register for a free one-year Workshare Team License worth £300.

Workshare will also be discussing how marketing and creative professionals can improve the efficiency of collaborating between internal teams and external agencies and suppliers at three speaking engagements during the event:

  • Matt Brown, Workshare VP product management, will show how Pink Wafer, a leading creative agency for premium brands, used Workshare’s platform to reduce approval and review cycles. Content Management & Web Analytics Theatre, Tuesday, February 26 at 11:00 a.m.
  • Ali Moinuddin, Workshare chief marketing officer, will be participating in a panel debate. Future Trends Theatre, Wednesday, February 27 at 1:30 p.m.
  • Robert Fillmore, Workshare VP sales EMEA, will address the trend for enabling collaboration across distributed teams and a mobile workforce. Future Trends Theatre, Wednesday, February 27 at 3:00 p.m.

The TFM&A conference is the largest gathering in the UK of professionals from direct marketing, digital marketing, advertising, brand management, agencies and publishing together with the innovators, facilitators and executors of marketing and advertising strategies. Over 11,000 visitors will meet at the TFM&A to share ideas, source solutions and attend seminar sessions.